Languages and context

Bluestone PIM allows you to communicate effectively with a global audience by providing product information in multiple languages and tailoring it to different linguistic audiences. The fallback feature ensures relevant information is displayed even if a specific translation is missing. The translation tabs offer a structured approach to translating specific aspects of your product information. The context feature allows you to customize your product information based on specific channels or segments, ensuring impactful product descriptions. Overall, these features provide flexibility and control to effectively manage and communicate your product information.

Role Access (Managed roles):
System Admin, PIM Admin, or PIM write.

Read more about access management here.

Setting Up Multiple Languages    Editing Existing Languages 

Translate your product information    Different translation tabs   

Contextual Customization

Setting Up Multiple Languages

  • Navigate to Settings in the left main navigation bar

  • Click the Languages to begin the language setup process.

    Caption: The Languages option in the Settings menu.

Add the desired languages directly to the grid.

    • Click the Add More button to add a new language. 
    • Fill in your preferred language and select a fallback language.

    • Then click Confirm

      Caption: The 'Add more' button to introduce new languages.

Note: A fallback language is used when the primary language is not available. This ensures continuous communication and minimizes disruptions for users.

Editing Existing Languages

Edit the desired languages directly to the grid.

Caption: Use the 'Edit' button to easily edit or remove languages.

    • Click the edit button next to the language you want to modify.
    • Make your desired changes directly in the grid.
    • Click confirm, cancel, or delete to proceed.

Translate your product information

Translate and adapt your product information to cater to different linguistic audiences.

    • Access the Languages Section: On your left sidebar, click on Languages.

    • Select Target Language: In the upper right corner, choose the language you want to translate your product information into.

    • Inline Editing: Directly edit your product information in your selected language.

    • Navigating Translation Tabs: Work seamlessly across 7 different translation tabs: Products, Attributes, Attribute Groups, Labels, Relations, Catalogs, and CLA.

    • Bulk Translation: To edit similar products simultaneously, use the search bar at the top.


Different translation tabs

The different tabs ensure organized translation. Familiarize yourself with what each tab entails:

    • Products: Modify the product and all its attributes.
    • Attributes: Update attribute names.
    • Attribute Groups: Edit attribute groups.
    • Labels: Adapt all available labels.
    • Relations: Navigate through all relations.
    • Catalogs: Manage all catalogs.
    • CLA: Handle all category-level attributes.

To keep things simple, and intuitive, you can translate your information within different tabs. They can all be translated to show the product information in the right language.

One important concept when translating is that the content/value is the same.

Contextual Customization

Tailor your product information according to specific channels or segments using the context feature.

  • Understanding Context: Context allows for differences in product descriptions based on where or how a product is being sold. For instance, the same shoe may be sold on different webshops, such as one standard webshop and another specialized for runners.

  • Setting Up Context: The process is similar to how you set up languages. Head to settings and define your contexts.

  • Switch Between Contexts: After defining, easily swap between different contexts when updating product information.

  • Using Fallback in Context: Only update specific fields that need customization for a particular context. If not updated, fields will default to the standard context information.


If you encounter issues while adding or editing languages, try the following:

  • Refresh the page.
  • Ensure you have the correct permissions.

If you need more help or have feedback on this guide, reach out at or open a ticket at our Servicedesk Portal